van-tage (n); A position giving a strategic advantage, commanding perspective, or comprehensive view
fi·du·ci·ar·y; A fiduciary is a person or organization that acts on behalf of another person or persons, putting their clients’ interest ahead of their own, with a duty to preserve good faith and trust. Being a fiduciary thus requires being bound both legally and ethically to act in the other’s best interests.
in·de·pend·ent; An independent company is not subject to control by others and not affiliated with a larger controlling unit. Free from outside control and privately owned. The inability to be manipulated or influenced by special interests, such as a Non-Fiduciary that sells or are captive to one lender or credit lines, which removes transparency and increases costs to the consumer in the primary mortgage market.
com·pe·ti·tion; An activity done by an independent company representing the consumer as a fiduciary, holding product and service providers accountable and requiring competition. In all cases of competition, costs are reduced and performance is increased when compared to the alternative captive person or company.
MISSION Transform the way consumers get access to mortgages, with transparency and competition
VISION Educate and be available to serve all mortgage consumers in our service area so lenders authentically compete for their business
ACTION Deliver lower mortgage costs and a faster origination experience by working for YOU rather than the lenders, using a transparent and systematic approach to making lenders compete for YOUR business
Improving Your Position